What should I know about advertising compliance for real estate?

Created by Mikaela Angel, Modified on Thu, 9 Oct at 3:19 PM by Mikaela Angel

Great news that you’re planning to advertise your listings! Before doing so, please make sure to review the New York Department of State (DOS) advertising guidelines to ensure all your marketing materials comply with state regulations.


These guidelines cover important requirements such as:

  • Proper use of your name and license type

  • Inclusion of your brokerage name in all ads

  • Rules for team advertising and social media promotions

  • Prohibited advertising practices


You can review the full details here:
https://dos.ny.gov/real-estate-advertising


Following these rules helps protect both you and our brokerage while maintaining professional and ethical advertising standards.

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